Engagement Models
Flexible Partnerships Designed for Revenue Growth
At Common Ground Advisors, we don’t offer one-size-fits-all solutions. Our engagements are structured to meet organizations at different stages of growth—while maintaining a consistent focus on pipeline development, strategic partnerships, and contract acquisition.
Most clients engage through monthly retainers or strategic partnerships, with scope tailored to their market goals and growth trajectory.
Tier I: Foundation
Market Entry & Strategic Clarity
Best for:
Organizations entering new markets or building their first structured sales strategy
Focus Areas:
- Go-to-market strategy development
- ICP + target segmentation
- Messaging and positioning refinement
- Foundational pipeline design
- Early-stage outreach strategy
What This Enables:
- Clear direction for market entry
- Defined target audience and value proposition
- Structured approach to generating initial pipeline
Sample Deliverables:
- 30–60–90 Day GTM Strategy
- Target Account List (Top 25–50 prospects)
- Sales Messaging Framework
- Outreach Templates and Sequencing
Tier II: Growth
Pipeline Development & Market Expansion
Best for:
Organizations with initial traction looking to scale revenue and partnerships
Focus Areas:
- Pipeline development and management cadence
- Strategic partnership strategy and engagement
- CRM optimization and reporting structure
- Conference and market visibility strategy
- Deal support and advancement
What This Enables:
- Consistent, trackable pipeline growth
- Stronger positioning with decision-makers
- Increased deal velocity and conversion
Sample Deliverables:
- Live Pipeline Dashboard and Reporting
- Strategic Partnership Strategy + Select Introductions
- Sales Playbook (process, scripts, cadence)
- Monthly Revenue Strategy Reports
Tier III: Enterprise
Revenue Acceleration & Market Leadership
Best for:
Organizations pursuing large-scale contracts, multi-market expansion, or aggressive growth targets
Focus Areas:
- Full go-to-market and business development execution
- Multi-state or regional expansion strategy
- Executive advisory (CEO/CRO-level support)
- Complex deal and procurement navigation
- Revenue forecasting and growth planning
What This Enables:
- Access to high-value contract opportunities
- Strategic alignment across leadership and sales efforts
- Scalable revenue systems for sustained growth
Sample Deliverables:
- Comprehensive Revenue Growth Strategy
- Stakeholder Engagement & Influence Map
- High-Value Deal Strategy (RFP + direct)
- Executive-Level Reporting and Forecasting
Investment
We offer flexible engagement models aligned to your growth goals, market strategy, and level of execution support. Most clients partner with us through monthly retainers or strategic engagements. Typical engagements range from $6,000 to $25,000+ per month, depending on scope, market complexity, and desired outcomes. Our work is designed to generate measurable return—often supporting six- and seven-figure contract opportunities that significantly exceed the cost of engagement.
Additional Support (As Needed)
For clients seeking targeted support alongside core engagements, we also offer:
- Conference strategy and representation
- Custom workshops and leadership sessions
- Funding and grant strategy intensives
- Sales team training and enablement